AI Insights · Timothy · April 2024
Top Drawing & Coloring Apps in Australia for Q1 2024
A look at the performance of the top 5 drawing and coloring apps in Australia for Q1 2024, based on data from Sensor Tower.
In Q1 2024, the top 5 drawing and coloring applications in Australia exhibited varied performance across weekly downloads, revenue, and active users. Here’s a detailed look at their trends:
Zen Color - Color By Number by Oakever Games saw a steady increase in weekly active users, starting at 17.9K in early January and reaching 24.5K by the end of March. Weekly downloads, however, displayed a downward trend, beginning at 7.8K and ending at 5.7K. Revenue fluctuated, peaking at $453 in the final week of March.
Color by Number：Coloring Games from Wildlife Studios experienced a mixed quarter. Weekly revenue remained relatively high, peaking at $5.6K in late January and maintaining around $5.3K towards the end of March. Downloads fluctuated, with a notable dip to 2.6K in early February before recovering to 6.1K by the end of the quarter. Active users saw a decrease from 32.7K in January to 24.9K in March.
Happy Color by Numbers Game by X-Flow maintained strong user engagement, with active users peaking at 70.6K in early January and stabilizing around 62.7K by the end of March. Revenue showed a downward trend, starting at $773 and ending at $492. Downloads followed a similar pattern, beginning at 7.3K and closing the quarter at 5.4K.
Phone Case DIY by Crazy Labs had a challenging quarter in terms of revenue, which saw minimal peaks, the highest being $36 in early January and dropping to $7 by the end of March. Downloads started at 6.3K but saw a significant decline, only to recover slightly to 4.5K. Active users fluctuated, starting at 26.5K and ending at 19.8K.
Tap Color Pro: Color By Number from Talefun displayed consistent weekly revenue, staying around the $800 mark, with a peak of $935 in mid-February. Downloads showed a steady decline from 3.5K in early January to 1.9K by the end of March. Active users also saw a gradual decrease, starting at 12.2K and ending at 9.8K.
These trends highlight the dynamic nature of the drawing and coloring app market in Australia. For more detailed insights, visit Sensor Tower.
